Many companies are currently taking a much closer look at their packaging. The reason is the new European PPWR regulation (Packaging and Packaging Waste Regulation). But what does this actually mean in practice?

Most customers are not interested in legal texts. They are asking practical questions such as:
 

• Will my current packaging still be acceptable in the future?

• Do I need to change anything?

• Which materials are considered sustainable?

• Will packaging become more expensive?

• What do retailers and consumers expect?

These questions are becoming increasingly important.
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Why does PPWR affect my business?

The EU aims to reduce packaging waste and promote recyclable solutions. As a result, packaging will increasingly be evaluated based on factors such as material usage, recyclability, and sustainability.

This affects almost every company that sells or ships products.
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Which types of packaging will become more important?

Many companies are now looking for packaging solutions that are:

• recyclable,

• resource-efficient,

• and as plastic-free as possible.

As a result, renewable raw materials and plastic-free packaging are gaining more importance.

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Why does this also matter to consumers?

Packaging is highly visible. Customers immediately recognize whether a company is acting sustainably or not.

This means packaging is becoming an increasingly important part of a company’s brand image.

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What does this mean for companies?

In the future, packaging will no longer be evaluated only by price and functionality. Environmental impact and sustainability will also play a much bigger role.

Companies that start working on practical solutions early can create real advantages — with customers, retailers, and their overall market image.

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NATURNETZ®: A Future-Oriented Solution Already Available Today

With our plastic-free packaging nets we already offers a solution that meets the growing demand for more sustainable packaging.

The nets are made from renewable raw materials and provide several advantages for companies:

• visible reduction of plastic,

• a modern and sustainable appearance,

• positive perception by end customers,

• practical everyday use,

• and early preparation for future packaging requirements.

At a time when environmental expectations continue to increase, sustainable packaging is becoming a real competitive advantage.

👉 Get in touch with us and make a difference!